I wonder how many women out there took up pottery as a hobby after watching the movie Ghost with Demi Moore and Patrick Swazye? I tried googling the statistic, but I drew a blank. I bet you enrolment in pottery classes across the globe quadrupled when that movie hit the scene back in 1990.

Here’s my recommendation to the Gardiner Museum: Screen that scene from Ghost everyday on loop in a side-gallery, and start hosting pottery classes for couples. Do that and I’m sure your audience and revenues would pick up swiftly.